Case Study: Pura Vida boosts referral sales to 12% of revenue with Talkable

Pura Vida drives 12% of sales revenue from referrals with Talkable

Pura Vida, a jewelry brand, was using a referral platform that claimed to drive 10% of total sales but suspected the figure was inflated by fraud. Their challenge was to find a more robust solution, Talkable, that could run high-incentive campaigns while preventing unauthorized purchases.

Talkable analyzed Pura Vida's historical data, confirmed the prior fraud, and implemented its platform with a powerful fraud prevention algorithm. As a result, Pura Vida now drives 12% of its total sales revenue from legitimate referrals using Talkable, dramatically increasing performance while securing the program.

Pura Vida