Case Study: Outdoor Research boosts referrals and PRO sign-ups with Talkable

Outdoor Research boosts referrals 600% ROI with Talkable

Outdoor Research, an apparel brand, needed a cost-effective marketing channel to leverage its existing PRO influencer community for acquiring new customers. They partnered with the vendor Talkable to implement a referral program that would drive both PRO member sign-ups and online purchases.

Talkable configured a dynamic referral program that displayed unique campaigns for different user segments. Through rigorous A/B testing of offers and share channels, Talkable optimized the program. This resulted in a 600% return on investment, a 17% advocacy rate, and a 7% higher lifetime value for referred customers, successfully helping Outdoor Research grow its community.

Outdoor Research