Case Study: Soko Glam boosts referral sales by 118% with Talkable

Optimizing referral program through A/B testing

Soko Glam, a Korean skincare and cosmetics retailer, relied heavily on word-of-mouth but found its initial referral program had plateaued after a year and a half. The marketing team needed a more flexible referral solution with better A/B testing, optimization capabilities, and clearer visibility into performance, so they turned to Talkable.

Using Talkable’s A/B testing and reporting suite, Soko Glam tested email, share-channel, and onsite referral experiences to improve conversion throughout the funnel. Talkable helped boost email-driven acquisition by 10%, increase purchases by 15% by removing underperforming Twitter shares, and lift referred friend purchase rates by 34%, resulting in a 118% increase in referral sales and a jump in referral channel contribution from 7% to 15%.

Soko Glam

Chanelle Leslie

Senior Manager of Acquisition Marketing