Case Study: James Allen achieves 100X ROI with Talkable

Optimizing a referral program for a diamond and engagement jewelry retailer

James Allen, the online diamond and engagement jewelry retailer, wanted to better manage and optimize an existing referral program that wasn’t actively promoted or tailored with the best rewards. They partnered with Talkable to improve their referral marketing program and make better use of customer word-of-mouth.

Talkable designed and launched an optimized referral campaign with A/B testing across the funnel, multiple reward choices, and gamified signup and sharing features. The changes led to an 8% increase in program signups, 15% more sharing, 30% more purchases from the progress tracker experience, and 62% more site visits from referred friends, ultimately helping James Allen achieve a 15% advocacy rate and 100x ROI.

James Allen

Johanna Breman Tzur

Chief Marketing Officer