Case Study: Hydrow achieves 198X ROI with Talkable's in-app referral program

Hydrow - Customer Case Study

Hydrow, the connected fitness company behind a state-of-the-art rowing machine and app-based workout experience, wanted to make its referral program a bigger growth channel while better understanding which customers were most likely to advocate for the brand. To support this, Hydrow partnered with Talkable and looked for a way to optimize referrals beyond a standard program, especially for its mobile audience.

Talkable implemented advanced referral optimization with A/B testing and audience segmentation, then added an in-app referral program through the Talkable SDK plus a Native-share-only feature to simplify sharing. The result was strong performance: ROI reached 198X in the second month after launch, the advocacy rate hit 13%, the conversion rate reached 38%, and Native-share-only drove 40% more customer conversions than standard sharing screens.

Hydrow