Case Study: WHOOP drives over 10% of new subscriptions with Talkable referral marketing

Harness the power of referrals to grow your subscriber base

WHOOP, the human performance company behind a fitness tracker and subscription service focused on recovery, training, and sleep, wanted to use referral marketing to support its customer acquisition and retention goals. Although the brand already invested in paid digital advertising, its marketing team needed a more scalable way to turn enthusiastic members into an attributable growth channel.

Talkable implemented and launched WHOOP’s referral campaigns on both the website and within the mobile app in just 10 business days. Using a double-sided incentive—free month of service for advocates and $30 off the first month for referred friends—the Talkable program now drives more than 10% of WHOOP’s new subscription sign-ups and has delivered a 20x return on investment.

WHOOP

John Sullivan

VP of Marketing