Case Study: Leading Retail Company drives omnichannel customers with Talkable

Driving in-store purchases and acquiring omnichannel customers

Leading Retail Company, a leading American apparel, gift, and accessories brand with more than 1,000 stores, wanted to attract customers who would shop both online and in physical locations as it expanded its brick-and-mortar footprint. The company needed an online marketing partner that could provide omnichannel customer behavior data and help drive traffic to both its website and stores, and it chose Talkable.

Talkable implemented an omnichannel referral program that captured and analyzed online and in-store purchase data, enabled coupon redemption anywhere, and sent barcode coupons by email for in-store use. Talkable also launched geo-targeted referral offers near new store locations. The program delivered strong results: 29% of new customers redeemed their initial offer in physical stores, 80% made an in-store purchase within six months, and 57% bought both online and in-store within six months.