Case Study: Pura Vida achieves 12% referral revenue with Talkable

Boosting sales through referrals while preventing program gamification

Pura Vida Bracelets, a handcrafted jewelry brand, relied on referral marketing to drive customer acquisition and engagement. The company had been working with a referral platform that claimed to generate 10% of total sales, but Pura Vida was concerned that unauthorized transactions were inflating the results and wanted a more robust solution to support higher incentives without risking fraud.

Talkable advised Pura Vida to keep the same two-sided referral offer—friends received 50% off their first purchase and advocates earned $20 off future purchases—while using its fraud prevention technology, improved creative, campaign visibility, and A/B testing to optimize performance. Talkable analyzed historical data from the prior vendor, identified inflated reporting, and helped Pura Vida increase referral-driven revenue to 12% of total sales with unauthorized purchases reduced to 0%, delivering a 2x performance improvement and 100% incremental sales lift.

Pura Vida

Griffin Thall

Chief Executive Officer