Case Study: Westbank builds media buzz and premium press coverage with Talk Shop Media

Westbank earns 24M impressions with Talk Shop Media

Talk Shop Media provided media relations and event support services to Westbank, a leading North American mixed-use real estate developer. The challenge was to introduce the media to Westbank's impressive portfolio of award-winning and architecturally significant projects and foster relationships with key publications.

The solution involved a personalized approach for each project, including conceptualizing bespoke media events such as a Lunar New Year dinner and a major unveiling for a new residential tower. Talk Shop secured ongoing media coverage and interviews, fostering crucial relationships. The results included 30 media hits, 24 million impressions, and an ad value equivalent of $57,000, with features in major outlets like the Wall Street Journal and Wallpaper.

Westbank