Case Study: Trial Lawyers Association of BC drives awareness and action with Talk Shop Media

Trial Lawyers Association of BC drives 67 media hits with Talk Shop Media

The Trial Lawyers Association of BC (TLABC) faced the challenge of growing public awareness around impending changes to ICBC insurance. They engaged Talk Shop Media to leverage PR and social media efforts to drive traffic to their website, encourage story sharing, and prompt constituents to email their members of parliament to enact change.

Talk Shop Media implemented a campaign that collected stories from those impacted by ICBC, which were then amplified through media relations, a paid social campaign, and organic social media management. The results included over 120 client stories collected, 67 earned media hits, and a paid social campaign that garnered millions of impressions and hundreds of thousands of engagements and video views across Facebook, TikTok, and Reddit. This significant public awareness drove government action, resulting in a statement from the Premier.

Trial Lawyers Association of BC