Case Study: TouchBistro achieves 322 media hits and 1.3M impressions with Talk Shop Media

TouchBistro secures 322 media hits and 1.3M impressions with Talk Shop Media

TouchBistro, a restaurant POS company, partnered with the vendor Talk Shop Media to generate widespread media coverage for its 2024 American and Canadian Diner Reports. Their challenge was to secure earned media across North America to position the brand as a thought leader and drive visibility for its key market insights in the hospitality technology sector.

Talk Shop Media created tailored strategies for each report, developing press releases, key messaging, and an embargo pitching strategy. Their work secured 322 media hits and 1.3 million impressions, with coverage in major outlets like USA Today, BNN, and the National Post, successfully establishing TouchBistro's thought leadership.

TouchBistro