Case Study: Snap Inc. Canada boosts brand awareness and thought leadership with Talk Shop Media

Snap Inc. Canada secures 104 media hits and 28M impressions with Talk Shop Media

Talk Shop Media was approached by Snap Inc. Canada to elevate its brand profile and increase awareness of its augmented reality solutions within the Canadian market. The challenges included securing national and local mainstream media coverage, targeted trade coverage, and growing the profile of their General Manager, Matt McGowan.

To address this, Talk Shop implemented an always-on media relations and thought leadership strategy. This approach successfully secured 104 media hits and 28 million impressions, including prominent features in FASHION Magazine, Toronto Life, and the Toronto Star. The campaign also secured 9 interviews for the General Manager, effectively Canadianizing the Snap brand and establishing Matt McGowan as an industry expert.

Snap Inc. Canada