Case Study: Reddit elevates Canadian brand presence with Talk Shop Media

Reddit earns 57M impressions with Talk Shop Media

The customer Reddit, a social media platform, sought to elevate its brand presence in the Canadian market after its recent entry into the country. Their challenge was to increase awareness and understanding of their platform as a powerful marketing tool for Canadian brands. They engaged the vendor Talk Shop Media to execute a media relations and thought leadership strategy to meet this goal.

Talk Shop Media implemented an always-on media relations approach focused on consumer and trade outlets. Their strategy highlighted Reddit's impact on Canadian brands and its investment in the local job market, leveraging key product launches like Reddit Recap. The vendor successfully secured coverage in major publications such as the Financial Post, BNN, and Daily Hive, resulting in 150 media hits and 57 million impressions to significantly boost the client's profile.

Reddit