Case Study: PALM Corned Beef boosts brand awareness with Talk Shop Media's influencer campaign

PALM Corned Beef drives 2.9M+ video views with Talk Shop Media

Talk Shop Media was engaged by PALM Corned Beef's Canadian distributor, Corinthian Distributors, to boost brand awareness across Canada. The challenge was to educate audiences on the diverse culinary uses of PALM Corned Beef and increase product recognition and sales through a targeted influencer marketing campaign.

Talk Shop Media implemented a three-phase influencer strategy targeting specific niche communities: budget-conscious parents and students, outdoor enthusiasts, and low-carb dieters. The campaign was highly successful, generating over 2.9 million video views and more than 100,000 post engagements. This significantly boosted brand awareness for PALM Corned Beef across Canada and created a valuable portfolio of visual marketing assets.

PALM Corned Beef