Case Study: Monos achieves 900M+ impressions and major retail launch buzz with Talk Shop Media

Monos earns 900M+ impressions with Talk Shop Media

Monos, a consumer lifestyle brand, engaged Talk Shop Media for public relations services to amplify brand awareness during a period of rapid growth. The challenge was to generate sustained buzz to support new product launches, high-profile collaborations, and the opening of its first two retail stores, with the goal of driving traffic and reinforcing its premium market position.

Talk Shop Media implemented an always-on media relations strategy, which included executing exclusive embargoes for key collaborations and providing on-site support for store openings. The results were significant, achieving over 900 million earned impressions. This included securing 214 media hits for one collaboration and standout coverage in major publications like ELLE, National Post, and The Globe and Mail, successfully driving the brand's objectives.

Monos