Case Study: Iceberg Vodka achieves a 22% sales lift with Talk Shop Media

Iceberg Vodka boosts sales 22% with Talk Shop Media

Iceberg Vodka, a Canadian vodka brand, sought to move beyond a purely paid digital strategy by partnering with Talk Shop Media to develop a comprehensive organic social media strategy. Their challenge was to better connect with millennial and Gen Z audiences through storytelling, content creation, and influencer marketing to support their business objectives.

Talk Shop Media implemented a new approach by leveraging market research to refine the brand's tone of voice and utilizing a low-fi content creation style. They focused heavily on community management and supported these organic efforts with paid social campaigns. This strategy delivered exceptional results for Iceberg Vodka, including a 22% sales lift, a 38% increase in followers, and a 4.29% engagement rate, alongside a wealth of user-generated content and viral moments.

Iceberg Vodka