Case Study: FORM achieves 2.3B impressions and 1,000+ media hits with Talk Shop Media

FORM drives 2.3B impressions with Talk Shop Media

The customer, FORM, a technology company specializing in consumer wearables, created the first augmented reality swim goggles. Their challenge was to generate significant U.S. media coverage ahead of their official product launch and to continue building momentum afterward. They sought a partner to guide and execute this launch strategy, which led them to the vendor, Talk Shop Media.

Talk Shop Media developed and executed a multi-tiered media relations strategy that secured major launch-day coverage. Following the launch, they continued to secure high-profile placements and manage announcements. This approach resulted in over 1,000 media hits and more than 2.3 billion impressions for FORM, with features in top-tier outlets including the Wall Street Journal, CNN, and TechCrunch.

FORM