Case Study: Embark boosts Canadian student preparedness and lead generation with Talk Shop Media

Embark reaches 105M audiences with Talk Shop Media

Embark, a financial services and technology company, sought to position itself as a leader in preparing Canadian students for post-secondary education to drive high-quality leads. They partnered with Talk Shop Media to address this challenge through a comprehensive communications strategy.

Talk Shop Media implemented a multi-pronged approach using media relations, data surveys, thought leadership, and influencer relations. The solution involved creating key media moments and an influencer program that generated significant content. As a result, Talk Shop secured 537 media hits, reached an audience of 105 million, and garnered 310,000 impressions through the influencer campaign, successfully establishing Embark's expertise in RESPs and student advocacy.

Embark