Case Study: Breast Cancer Canada boosts awareness and media credibility with Talk Shop Media

Breast Cancer Canada doubles share of voice to 35.1% with Talk Shop Media

Breast Cancer Canada sought to increase public trust and credibility by generating greater media engagement and awareness for their organization. They partnered with the agency Talk Shop to leverage their media relations and thought leadership services.

Talk Shop implemented a strategy focused on sharing compelling stories from survivors and forming key media partnerships. This approach secured major media coverage, resulting in 49 million impressions and 163 media hits. Most significantly, Talk Shop doubled the client's share of voice during Breast Cancer Awareness month, achieving a 135% lift and establishing Breast Cancer Canada as a leading voice in the space.

Breast Cancer Canada