Case Study: La Poste builds an award-winning, accessible careers site and boosts its employer brand with TalentSoft

Talentsoft, Driving The Employer Brand Of One Of The Largest Employers In France

La Poste Group, a European services leader with 260,000 employees in 40 countries, needed to completely overhaul its careers site to support high-volume hiring (5,000+ jobs a year and ~15,000 offers planned for 2012–2014), strengthen employer branding, rebuild internal recruitment capabilities and expand into social media while meeting strict usability and accessibility requirements.

Talentsoft provided an integrated, cloud‑optimized ATS and career‑site solution with LinkedIn/Viadeo integration, centralized applicant tracking, candidate tools (CV help, alerts) and RGAA Silver accessibility compliance. The relaunched site quickly delivered measurable impact—top industry rankings (Apollo 2012, top‑10 2013), roughly 1.3 million visitors and 10 million page views per year—and enabled La Poste’s multichannel, more inclusive recruitment strategy.

La Poste

Véronique Jau-Poupineau

Employer Brand Department Manager