Case Study: R+V achieves targeted recruiting campaigns and new sourcing opportunities with Talentry CRM

R+V Targeted Campaigns and New Sourcing Opportunities With CRM

R+V, a major German insurer, faced the challenge of shifting from a reactive to a more proactive recruitment strategy. To build relationships with potential applicants they had met at fairs and on their career pages, they chose to implement the Candidate Relationship Management (CRM) module from Talentry.

Using Talentry, R+V created segmented talent pools to send highly targeted newsletters with relevant content to specific candidate groups like students or professionals. This solution resulted in dramatically improved engagement, with open rates jumping to 86% and click-through rates reaching 66%. Talentry also provided a warm talent pipeline for recruiters, leading to successful hires for difficult-to-fill roles and reducing reliance on headhunters.

R+V

Katharina Zehner

Human Resource Marketing and Social Recruitment