Case Study: Verkehrsbetriebe Zürich boosts careers page traffic with Talentry Advocacy & Employer Branding

Advocacy Increases Careers Page Traffic for Zurich Public Transport

Verkehrsbetriebe Zürich (VBZ), Zurich’s public transport operator, wanted to turn its career site into the central hub of its HR marketing and increase reach to target candidates through authentic storytelling. Working with Talentry, the team looked for a way to extend content distribution beyond owned channels by involving employees as voluntary ambassadors while keeping the process credible and aligned with employer branding goals.

Talentry implemented a customized Advocacy & Employer Branding solution connected to VBZ’s referral activities and Bontique rewards system, with automated approval and reward workflows. The results were strong: 8% of employees joined the ambassador program in the first three months, over 60% used Talentry weekly, referral traffic from shared stories typically reached 20% to 60%, and VBZ achieved a cost of 35 cents per click.

Verkehrsbetriebe Zürich

Florian Schrodt

Personnel Manager