Case Study: zeb boosts candidate reach and recruiting efficiency with Talention

zeb Uses Recruiting Events to Recruit More Candidates

The customer, zeb, a leading European strategy and management consultancy for financial services, faced the challenge of recruiting a highly specialized target group in a competitive market. Their key hurdles included combining online and offline recruiting strategies and improving their reach, awareness, and conversion rates with qualified candidates. To address this, they partnered with the vendor Talention.

Talention provided a solution centered on its recruitment technology and data analytics platform. zeb primarily uses Talention to manage recruiting events, build its talent pool, and execute targeted dialogue marketing campaigns through newsletters and specific landing pages. This equipped zeb to efficiently design its lead management and subsequent recruiting process, enabling them to better reach and convince the best candidates for their roles.

Zeb

Burkhard Hanke

Head of Recruiting and Employer Branding