Case Study: GiGroup Germany Doubles Applicants with Talention

GiGroup Germany doubles applicants to 69,346 with Talention

The customer, GiGroup Germany, a branch of a large international staffing agency, faced the challenge of increasing applicant numbers despite a declining unemployment rate and rising online advertising costs. They partnered with the vendor Talention and implemented its recruitment software to improve their strategy and lead generation.

Talention's solution involved using its research and A/B testing tools to create a wide spectrum of targeted job ads and a simplified application form to capture leads. This strategy allowed GiGroup Germany to more than double its number of applicants to over 69,000 in a year, achieving a very low online cost per applicant of €5.59. The steady influx of candidates enabled Talention's customer to maintain and slightly increase its headcount, outperforming competitors during an industry downturn.

GiGroup Germany