Case Study: GEFA BANK improves recruiting efficiency with Talention

GEFA BANK GmbH Measure and Control the Influencing Factors in the Application Process

GEFA BANK GmbH, a German bank and leasing company for SMEs and a subsidiary of Société Générale, faced significant challenges in recruiting for junior positions due to a lack of a strong employer brand. This made it difficult to attract qualified candidates and generated a high volume of applications with low conversion rates. To address this, the bank partnered with Talention to utilize its recruiting software and analytics platform.

Talention's solution provided GEFA BANK with a research tool to optimize job titles and keyword strategy, ensuring ads were found by the right candidates. They also used Talention to implement a more targeted employer branding campaign focused on Wuppertal and to create individualized application forms that reduced effort for applicants. The vendor's platform offered crucial funnel analysis to identify where candidates were being lost, and it integrated all job boards and recruiting processes into a single tool. This led to a more efficient process with a higher quality of applicants and provided the HR team with valuable, easy-to-understand data to continually optimize their efforts.

GEFA BANK

Almut Fischer

Head of Human Resources