Case Study: Asana achieves 49 hires in 6 months with Talentful

How Talentful helped Asana’s Revenue organisation make 49 hires in six months

Asana, the work management platform, needed extra hiring support as its Revenue organization prepared for 65% year-on-year growth across the US and EMEA. Internal recruiters were stretched thin, top-of-funnel pipelines needed strengthening for GTM roles, and Asana also wanted to improve candidate experience in a highly competitive market. Talentful was brought in to support these hiring goals.

Talentful embedded full-cycle recruiters and sourcers into Asana’s teams, adding market insights, recruitment metrics, and recruiter training while supporting hiring in both the US and EMEA. The result was 49 hires in six months, an average time to hire of 37 days, and more than $1.1 million saved versus a traditional agency model. Talentful also helped improve hard-to-fill role performance, driving a 3733% increase in outreach-to-offer conversion after roles were rescoped.

Asana

Katie Quinn

Head of Talent Acquisition, EMEA