Case Study: Newgistics achieves near‑real‑time package tracking (15‑minute latency) with Talend

Tracking parcel delivery from device to doorstep

Newgistics, a provider of end-to-end commerce services for retailers, faced rapidly growing, heterogeneous data from parcel scans, transportation partners and the U.S. Postal Service. Legacy, siloed architectures caused redundancy, reliability issues and 4–8 hour data latency, preventing near-real-time customer notifications and limiting operational visibility across deliveries, returns and fulfillment.

Working with 10th Magnitude, Newgistics implemented a hybrid cloud architecture using Microsoft Azure (Blob Storage data lake and Azure SQL Data Warehouse) and Talend Big Data to replicate on‑premises data, run micro-batch ETL and transform data for analytics. The change cut latency to an average 15 minutes (with a roadmap to 1 minute), improved SLAs and package tracking, reduced costs, boosted operational efficiency, and enabled new real‑time customer and business use cases.

Newgistics

Puru Agrawal

Vice President of Data Services