Case Study: Popken Fashion Group achieves near-real-time data exchange and rapid market responsiveness with Talend

Thriving in a tough market with near real-time data interchange

Popken Fashion Group is an international, family-run plus-size fashion retailer with 540 stores, an online shop and multiple sales channels. The company’s growth and omni-channel strategy were constrained by a tightly coupled IT landscape and once‑daily data interchange, which prevented fast inventory visibility and rapid response to changing market conditions.

Popken implemented Microsoft Dynamics 365 on Azure and deployed Talend Data Services/ESB as a cloud/on‑prem data hub with a message queue and canonical model to integrate ~40 systems and external partners. The change enabled near real‑time data exchange (about 340,000 messages/day, rising toward 500–600k), reduced data latency from hours/days to seconds, improved inventory accuracy and sales, and delivered greater operational agility and faster development.

Popken Fashion Group

Stefan Rahner

Head of Software Development