Case Study: DMD Marketing Corp achieves 95% email deliverability and 50% faster time-to-insight with Talend Cloud Data Preparation

Targeting the right audience for email deployment

DMD Marketing Corp., a healthcare digital communications pioneer with an authenticated database of more than six million opted-in U.S. healthcare professionals, needed to preserve superior data quality while scaling operations. Legacy systems and manual processes were slowing campaign turnaround and time-to-market just as business volume and client expectations were rising, risking competitiveness and accuracy in targeting.

DMD implemented Talend Cloud Data Preparation with Data Stewardship and Governance, replatformed to cloud/Hadoop/NoSQL, and automated ingestion and integrations using Talend connectors. The self-service interface let internal teams and clients clean and interact with data directly, cutting email turnaround from 3 days to 1, boosting time-to-insight by 50%, achieving 95% email deliverability with daily refreshes, and positioning the company to automate intake fully and support projected 20% revenue growth.

DMD Marketing Corp

Jermaine Ransom

Vice President of Data Services