Case Study: Subaru achieves improved dealership closing rates and faster, centralized analytics with Talend Big Data

Subaru - Customer Case Study

Subaru IT Creations, the Subaru Group’s IT-specialist, formed an innovation team in 2016 to apply AI, IoT and Big Data to business problems. They faced fragmented, siloed sales and customer data — with manual CSV/Excel reporting that caused delays and stale insights — and needed a centralized data integration and analytics platform to support faster decision‑making and dealer collaboration.

Using Talend Big Data they built a customer data platform and data warehouse, consolidating 78.2 billion records (including marketing, dealer, web and survey data) and connecting Tableau for analysis. Development time dropped from months to weeks, reporting became near real‑time, and a purchase‑forecast model boosted sales efficiency and improved the vehicle closing rate as the organization shifted to data‑driven operations.

Subaru

Tanaka

Data Science Group, Chief.