Case Study: OTTO (Germany's largest online retailer) slashes app development from weeks to minutes with Talend

OTTO - Customer Case Study

OTTO, Germany’s largest online retailer for furniture and home furnishings, serves millions of customers and competes directly with Amazon. To personalize offers, sharpen pricing for onsite ads, and respond quickly to business needs, OTTO needed unified access to massive, diverse data—but its IT landscape was fragmented across Teradata, Oracle, PL/SQL, PERL scripts and other “islands of data,” making analytics and maintenance slow and error-prone.

OTTO standardized on Talend (with partner cimt ag), built a new Cloudera data lake connected to its 250TB Exasol database, and implemented CI/CD and agile development practices. The result: integration of Germany’s largest Cloudera and Exasol datasets, dramatically shorter app development cycles (from weeks to minutes), improved targeted advertising and ML-driven product recommendations, faster GDPR data deletions, and higher-quality, more responsive software delivery.

OTTO

Michael van Ryswyk

Product Owner BRAIN Realtime