Case Study: ALDO achieves personalized consumer journeys and AI/ML-driven recommendations with Talend

Meeting Black Friday demand with next-generation e-commerce platform

The ALDO Group, a global footwear and accessories retailer with ~3,000 points of sale in 100+ countries, needed to become “consumer obsessed”: to unify customer profiles across stores, e‑commerce and social channels, move at the speed of retail, and protect personal data while meeting GDPR and other local privacy requirements.

ALDO built a cloud data lake on AWS and used Talend Real‑Time Big Data to ingest, link and prepare raw, structured and unstructured data (S3, EMR) and to enable ML/AI via SageMaker. The solution delivered secure data governance and scalability, enabled precise consumer segmentation, personalized marketing and loyalty programs, and powered product recommendations—improving customer experience and retention.

ALDO

Álvarez Alcázar

Integration Team Lead