Case Study: ENGIE achieves trusted global customer intelligence and a 360° CRM to drive the zero‑carbon transition with Talend

Increasing customer intelligence to better support the zero-carbon transition

ENGIE, a global leader in low‑carbon energy with €61 billion in sales and operations in nearly 70 countries, needed a single 360° view of its B2B and B2T customers to move from a product‑centric to a customer‑centric approach and accelerate the zero‑carbon transition. The company’s complexity — 24 geographical divisions, 70 country entities, multiple lines of business and fragmented CRM systems — made it hard to consolidate accounts and business activity worldwide.

ENGIE chose Salesforce as a common CRM and Talend Data Fabric on AWS to standardize and cleanse data across diverse sources and languages, working with partners including Accenture and Dun & Bradstreet. The solution now ingests more than 90,000 opportunities weekly, covers about 300,000 key accounts (≈€28.5 billion in annual sales) with ~95% B2B/B2T coverage, reduced data rejection rates, and uses 45 local data stewards to ensure trusted, actionable customer intelligence.

ENGIE

Florence Dufour

Director of Business Acceleration