Case Study: Brora achieves a single customer view and 23% direct-mail cost savings with Talend Data Management

Getting outfitted for greater value from customer data

Brora Ltd is a 22‑year‑old, family‑owned luxury Scottish cashmere retailer with 14 UK stores, a New York presence and growing online sales. Faced with poor-quality, duplicated customer and product data in a custom legacy back‑office system—just as it launched into the US and migrated to Magento—Brora’s small digital team needed an affordable, low‑complexity way to consolidate data, enable better customer insight and support a planned Salesforce migration.

Brora implemented Talend Data Management (Data Integration and Data Quality) in a 21‑day rollout to create a single view of customer and order data and to route product data into Magento. The solution improved data quality and targeting, cut direct‑mail costs by 23%, eliminated the need for three extra full‑time hires, required minimal ongoing overhead, and positioned the company for future Salesforce and real‑time integration work.

Brora

Adi-Buer Puplampu

Head of Digital Solutions