Case Study: Travis Perkins achieves 30% boost in online sales conversions with Talend Data Services

Finding building materials online easier than ever

Travis Perkins, the U.K.’s largest building materials supplier (21 businesses including Wickes and Benchmarx, 2,000+ branches and 500,000+ product lines), faced siloed, inconsistent and incomplete product and customer data that was slowing online growth, causing duplicates, poor inventory visibility and weak product pages for multichannel sales.

Over three months the company integrated Talend Data Services with its Hybris PIM to standardize, validate and de-duplicate data (rules for barcodes, descriptions, master values, profiling and backfill). The result: more accurate product pages, improved SEO and a c.30% increase in Wickes website conversions, 10,000 product updates in month one, rapid duplicate identification and ongoing plans to extend Talend to pricing rules, supplier self-service and customer data validation.

Travis Perkins

David Todd

Group Data Director