Case Study: Granite Analytics achieves faster, actionable customer insights for distributors with Talend Data Integration

Empowering wholesale distributors with customer purchasing patterns data

Granite Analytics is a Boston-area firm that helps wholesale distributors turn scattered customer data into actionable insight for their small retail customers. Many distributors sit on ERP, CSV and Excel data but lack the tools or expertise to use it to drive personalized communications, loyalty and sales, leaving them at a disadvantage versus big-box and online competitors.

Granite built a cloud-based analytics dashboard using Talend Data Integration to ingest varied schemas, preprocess and standardize data, and feed visualization tools—leveraging Talend joblets and context variables for reusable, scalable data pipelines. The result is a private-cloud product that delivers timely insights on trends, brands, categories and purchasing patterns, enabling better distributor–retailer communication, faster time-to-insight and improved competitiveness for mom‑and‑pop stores.

Granite Analytics

Mark Sanders

CIO