Case Study: SSQ Insurance achieves a unified 360° customer view and 3x email conversion rates with Talend

Effective data handling is central to marketing based on the next best action

SSQ Insurance, one of Canada’s largest mutual insurers with over three million customers and C$13 billion in assets, faced fragmented systems and customer data silos that prevented a unified 360° view and personalized, next‑best‑action experiences while needing to maintain strict data confidentiality. The company set out to modernize its analytics foundation, break down business-line silos, and establish governance that would let marketing, call centers and analytics teams act on a single, trusted customer record.

SSQ implemented Talend Data Services and Talend Data Quality with Snowflake on Microsoft Azure and a Data Vault 2.0 approach, building automated matching rules, decision trees and data‑stewardship workflows to create a golden customer record. The Data & Analytics Center of Excellence standardized governance and reuse, cutting delivery from months to three-week sprints, boosting developer efficiency by 30% and tripling email campaign win‑back conversion rates, while enabling a unified customer portal and a secure foundation for analytics and personalized marketing.

SSQ Insurance

Annie Pelletier

Marketing and E-Business Director