Case Study: Sound United achieves unified IoT-driven customer insights and faster data integration with Talend

Delighting music fans through inspired sound

Sound United LLC, maker of brands like Denon, Marantz and HEOS, needed a unified view of customers and product performance across North America, Europe and Asia. With disparate ERPs, growing IoT/product-activation data and multiple analytics sources, the company struggled to understand who was using its products, where and why—hindering marketing, product development and supply-chain planning.

By deploying Talend Data Management to pull Oracle, SAP, AWS, Google Analytics and other sources into an IBM DB2 data warehouse, Sound United built a ~500GB repository ingesting roughly 500K records per day. The integrated data enabled faster insights and targeted marketing, improved product-performance visibility, better demand planning and supply-chain decisions, and set the stage for advanced customer-experience analytics.

Sound United

Derek Barbara

Senior Director of Business Applications