Case Study: Betclic Group achieves real-time betting insights and 60% conversion lift with Talend

Creating a one-of-a-kind sports betting experience

Betclic is a leading European online gaming company (founded 2005) serving over 10 million players across six countries with sports betting, casino games, and poker. Faced with massive, highly seasonal data — often 1 million bets per event and fivefold traffic spikes around matches — the company needed to monitor activity and tailor offers, communications, and odds in near real time while meeting regulatory storage constraints.

Partnering with Talend, Snowflake, AWS, and Tableau, Betclic built a hybrid cloud real-time analytics platform using Talend Data Fabric and Cloud APIs, automated event-driven data pipelines, dynamic compute scaling, and CI/CD. The platform delivers alerts and APIs for partners, blocks underage signups automatically, and enables rapid experimentation; results include information available in under 10 minutes (vs. 9 hours), a 60% increase in bettor conversion on apps, support for up to 250 bets per match, and the ability to act on acquisition surges of tens of thousands of new customers during major events.

Betclic Group

Christofer Daussion

Head of BI & Data Platform