Case Study: TI Media achieves a single customer view, 85% faster data onboarding and 50% reduction in data costs with Talend

Building meaningful relationships with 14 million consumers

TI Media is a UK consumer magazine and digital publisher with 40+ brands reaching 14.1 million adults monthly. Facing declines in print and fragmented customer data—only 20% of readers subscribe and audiences interact across print, web, apps, social and events—the company needed a single customer view but its existing outsourced “black box” database was inflexible, slow, and opaque. TI Media also had a 60‑day implementation window and strict GDPR, cost and scalability requirements.

TI Media built a cloud data lake on AWS using Snowflake and Talend Cloud Data Quality to ingest, clean, decrypt and deduplicate customer, content and advertising data. The new solution cut time to onboard data sources by 85% and time to fix data-quality issues by 90%, reduced data budgets by 50% in year one, sped marketing campaign execution by 10%, and increased email response rates by 5%—processing roughly 500,000 cleaned records per week while providing scalable, GDPR‑compliant access for marketers and analysts.

TI Media

Lee Wilmore

Data Intelligence Director