Case Study: Tipico achieves real-time cloud data and personalized player experiences with Talend

Betting on cloud and real-time for an elevated player experience

Tipico, a market-leading sports betting provider in Europe, faced a data challenge: massive, fast-changing volumes (its warehouse handles ~675 GB/day plus 150 GB of real-time messages) were siloed across many systems and formats, making even simple queries—like counting customers—slow, error-prone and noncompliant with evolving regional rules.

Tipico built an AWS-native cloud data platform with Talend, Apache Kafka and AWS services (S3, Redshift, Lambda) to ingest ~50 TB from ~60 sources and deliver data to ~20 targets. The solution automated validation, runs daily ML models as microservices, enabled real-time alerts and self-service analytics, improved data quality for GDPR compliance, multiplied team productivity and unlocked personalized, AI-driven customer experiences that boost revenue.

Tipico

Adrian Vella

Head of Data and Business Intelligence