Case Study: Paddy Power Betfair achieves 50% faster data delivery and real-time scalability with Talend

Betting on a cloud-based architecture to deliver a better customer experience

Paddy Power Betfair, formed by the 2016 merger of Paddy Power and Betfair, is a leading online sports betting and gaming company serving five million customers across four brands. The newly combined business faced a major data challenge: integrating 70TB from dozens of sources and delivering very low-latency access to large datasets so it could operate 24/7 and handle huge demand spikes during major events.

PPB implemented a cloud-based data platform centered on Talend Real-Time Big Data, building reusable frameworks and scaling a team from 15 to 60 engineers. The solution delivered ready-to-consume, high-quality data for analytics and segmentation, cut new data onboarding and development time by 50%, and can rapidly scale up and back to meet peak event demand—improving customer experience and enabling faster, data-driven decisions.

Paddy Power Betfair

Steven Cochrane

Director of Data