Takumi
8 Case Studies
Case Study: Mercedes-Benz Vans Drives Awareness and Consideration for the X-Class with Takumi
A Takumi Case Study
Mercedes-Benz Vans drives 946,548 reach with Takumi
The customer, Mercedes-Benz Vans, faced the challenge of positioning its new X-Class pickup as a premium and desirable vehicle to a wide audience of business owners. Their goal was to generate awareness and drive consideration by showcasing the vehicle's many capabilities during a 48-hour test drive, all while reflecting the brand's premium values. They partnered with the vendor Takumi to achieve this.
Takumi implemented a solution by identifying and activating a diverse group of UK-based influencers, including surfers, farmers, and artists, to create authentic content during their test drives. The results were highly successful, generating a reach of 946,548 and 33,927 likes. The influencers created twice the expected amount of content, which achieved high engagement and video view rates, providing Mercedes-Benz Vans with licensed content for their own channels.
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