Case Study: Jack Wills achieves high-quality user-generated content at scale with Takumi

Jack Wills - Customer Case Study

Jack Wills, the British clothing brand known for heritage-inspired fashion, was launching a new sports range and needed high-quality user-generated content to support the launch. With limited internal resources for large-scale creator and influencer outreach, they turned to Takumi for end-to-end campaign management.

Takumi activated 31 pre-vetted influencers through its proprietary platform and managed the campaign from briefing to execution in under three weeks, with only limited input from the brand. The result was 31 creative assets that Jack Wills repurposed across paid and organic social channels, generating 29,616 likes, 747 comments, and a 3.0% engagement rate—higher than the brand’s usual content performance.

Jack Wills