Case Study: Holland & Barrett boosts Manuka honey sales with Takumi

Holland & Barrett grew Manuka honey sales 90% year-on-year with Takumi

Holland & Barrett, a leading UK health retailer, wanted to champion its genuine Manuka honey and protect consumers from fake products. Their challenge was to generate high-quality content to drive sales, strengthen their voice of authority, and attract a new, younger demographic. They partnered with influencer marketing vendor Takumi to address this.

Takumi implemented a three-stage advocacy campaign, activating 100 micro-influencers to create a social media roadblock around the product launch. The campaign resulted in record sales, with Manuka honey sales growing 90% year-on-year in the four weeks around the launch. Holland & Barrett also received 100 pieces of high-quality licensed content for future marketing use.

Holland & Barrett