Case Study: Branch International eliminates guesswork in model deployment with Taktile

How Branch uses data to iterate on models

Branch International, a market-leading digital bank and microlender serving customers across Africa and India, needed a better way to manage and update multiple lending models across four markets. Its small data science team was spending huge amounts of time on manual, custom model deployment and maintenance in AWS SageMaker, making regular model updates slow, error-prone, and difficult to coordinate.

By implementing Taktile’s Decision Platform, Branch gained a scalable model deployment and experimentation infrastructure that made A/B testing and model promotion seamless. Taktile helped cut model update time from 40 hours to 2 hours, reduced the process to just one engineer, and improved collaboration and visibility across teams—allowing Branch to focus more on model improvements, service development, and profitability.

Branch International

Anshul Agrawal

Chief Technology Officer