Case Study: WORX Tools achieves stronger non-branded search visibility with Taktical Digital

WORX boosts transactions 22% with Taktical Digital

WORX Tools, a line of innovative lawn and garden equipment, faced a challenge where most of their online traffic came from branded searches, limiting their ability to reach new customers. To expand their reach for non-branded product queries, they partnered with Taktical Digital for search engine optimization (SEO) services.

Taktical Digital implemented a strategy focused heavily on link-building and content partnerships with relevant gardening and home improvement bloggers, while also optimizing WORX's website product pages and structure. This approach led to significant improvements, including a 48.1% increase in sessions, a 22% increase in transactions, and a 37.9% reduction in bounce rate, successfully boosting Google visibility for non-branded searches.

WORX Tools