Case Study: ShopWSS Achieves 10x ROAS and Lower CPA with Taktical Digital

ShopWSS boosts ROAS 150% with Taktical Digital

The customer is ShopWSS, a leading footwear and apparel retailer. They faced challenges in effectively targeting parents and students during their Back-to-School campaign, which resulted in difficulty maximizing return on ad spend and standing out in a crowded market.

Taktical Digital implemented a multi-platform paid media strategy across Google, Microsoft, Meta, Pinterest, TikTok, and Connected TV. They rebuilt the account structure, creative system, and audience segmentation, managing an aggressive promotional calendar with weekly optimizations. This solution delivered a 150% ROAS improvement, achieving a 10 ROAS, alongside a 29% year-over-year reduction in CPA.

ShopWSS