Case Study: Rachel Zoe’s Box of Style boosts purchases and lowers acquisition costs with Taktical Digital

Rachel Zoe boosts purchases 217% with Taktical Digital

Rachel Zoe, through her subscription service Box of Style, faced the challenge of efficiently acquiring customers through paid social media advertising. With a monthly budget of $30k, the primary goal was to achieve a cost per website purchase under $100. Key hurdles included crafting ad copy that effectively communicated the high value of the curated products and consistently refreshing creative assets to maintain audience engagement.

Taktical Digital addressed these challenges by developing strategic copy that highlighted the product value versus cost and by prioritizing new, dynamic creative designed to answer audience questions. They also focused on strategically segmenting and expanding target audiences to sustain performance. As a result, Taktical Digital helped Box of Style achieve a 37% reduction in cost of acquisition, a 961% increase in landing page views, and a 217% increase in purchases.

Rachel Zoe