Case Study: HomePolish Achieves 73% Lower CPA with Taktical Digital

HomePolish lowers cost per acquisition by 73% with Taktical Digital

Homepolish, a company revolutionizing the interior design industry, enlisted Taktical Digital to drive cost-efficient leads through a long sales cycle. Their challenge was to acquire qualified prospects for their decorators while vigilantly managing their budget and ensuring marketing and creative teams understood conversion data.

Taktical Digital implemented a strategy using Facebook Lead Ads, Lookalike Audiences, region-specific creative, and device targeting. This solution successfully lowered Homepolish's cost per acquisition by 73% and drove a 34% increase in monthly leads, all while coming in 60% under their target cost.

HomePolish